2018 Young Ones Winner:
Design for Good / Experiential Design - Campaign

RESET THE CODE

In 2017, UO had 2 public incidents of black face. Combined with the already existing racial tension, minority students felt more uncomfortable than ever. We wanted to Reset the Code and bring UO back together.
Mission:
Respond to rising tensions of discrimination on the University of Oregon campus. In just one week, our Facebook page alone reached 150,000 people, our videos earned over 67,000 views and we got both local and national news coverage.
My Role:
Logo Creator, Videographer, Photographer
The Kick Ass Team

Account Manager: Tylynn Burns 

Strategy + Planning: Hannah Lewman / Chandler Carroll   

Art Direction + Production :  Lina Rode / Raquel Ortega  / Femke Paanakker 

Copywriting: Cameron Kokes / Sarah Vella-Labrador / Hannah Lewman

Design + Production: Turner Maxwell / Stephanie Hastings / Will Nielsen / Thuc Vinh / Aven-itza De Primavera

Video + Production: Turner Maxwell Tyler Robinson /  Spencer Kupish

Media Planners: Stefan Boehmer / Amelia Inouye

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